How do you bring new love for an old toy? Use a little imagination. In this campaign, I focused on bringing a little imagination to scenes in our everyday lives. Although the target audience is boys and girls ages 4-7, we're looking to invoke nostalgia from parents in this toy-buying process.
Print
In terms of placement, these print ads will be put in the centerfold of magazines or as a half page ad. The main focus? Imagination.
Out-of-Home
In order to make a big splash, Matchbox will put a series of "imagination pit stops" throughout major cities in the United States. In these major cities, we're going to focus on putting these installations in major parks such as Central Park in New York and Grant Park in Chicago.
Promotional Display
To inspire creativity with the product, Matchbox will install "imagination stations" in stores where Matchbox Cars are sold, such as Target and Walmart.
