For my MSU Advertising Capstone, we worked with Ally to help their company gain brand awareness and drive app downloads among affluent millennials.
As the director of a group of 16 students, I divided tasks, conducted the survey, lead strategy brainstorming, created all the creative work, and worked hard to translate instructions effectively to the 11 exchange students in our group. Below are my creative highlights, followed by the full PowerPoint Presentation with a deeper explanation into these strategic creative decisions.
Video
Print
Out of Home - Billboard
Out of Home - Interactive Bus Stop
Interactive Nontraditional
App Redesign
Direct Mail
Full Presentation
